AUTOMOTIVE-RETAIL5 MIN READ
F&I Transparency Conversation
Use active listening and BATNA clarity to keep an F&I product discussion transparent.
Grace G Buyer in F&I R Reflect C Clarify O Options The concern 20 sec Buyer distrusts add-ons Grace says she does not want extras before the menu begins. Defending the office makes the buyer defend harder. The formula 1 min Active listening plus BATNA Reflect control, clarify comparison, show options
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