Choose the Segment When Two Look Good
Use STP tradeoffs to select one campaign target from two plausible B2B segments.
The pressure Two segments want the product: fintech compliance teams and SaaS revenue ops teams. The campaign budget covers one offer, one list, and one sales play. The wrong next move wastes scarce buyer attention. Framework in use STP (Segmentation, Targeting, Positioning) STP is a strategic tradeoff tool. Targeting is not "who could buy"; it is "who should this motion serve now." The mechanism is concentration: a focused target lets evidence, channel, copy, and follow-up reinforce each other. Shortcut React to the loudest request. Momentum continues because the action matches the buying situation. A good path preserves buyer progress at…
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