Handle "Your Product Sounds Expensive"

Marcus M RevOps buyer 1 Open 2 Diagnose 3 Align Marcus replies to a pricing follow-up: "This sounds expensive for workflow software." The marketer can discount, defend, or re-anchor value. This conversation determines whether the work gets adopted or ignored. 15 min alignment window 1 handoff at risk Value Proposition Canvas (Strategyzer) The Value Proposition Canvas gives a clean response pattern: acknowledge the pain, tie the offer to a high-cost job, and provide evidence that the pain reliever is worth evaluating. The goal is not to argue price; it is to clarify whether the cost of the current pain is…

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