Move a Buyer From Act to Convert
Choose the next marketing action based on the RACE stage where momentum stalls.
The pressure Pipeline review shows target accounts read reports but do not book demos. The demand team proposes a new awareness campaign; sales asks for a better conversion assist. The wrong next move wastes scarce buyer attention. Framework in use RACE Planning Framework (Smart Insights) RACE works as a decision path because each lifecycle stage has a different job. Act means the buyer interacts and signals interest; Convert means the buyer takes a commercially meaningful step. The mechanism is stage-specific friction remov Shortcut React to the loudest request. Momentum continues because the action matches the buying situation. A good path…
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