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B2B-MARKETING5 MIN READ

Sort STP Decisions

Classify B2B marketing decisions as segmentation, targeting, or positioning.

Place each decision in its STP bucket. Segmentation Targeting Positioning Group accounts by regulatory deadline and current workaround Choose healthcare IT teams with audits in the next 120 days Promise audit-ready access reviews without spreadsheet chasing Identify firms using both Okta and legacy ticketing Deprioritize small clinics because sales coverage is low Frame against manual review, not against identity platforms broadly

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