Stop Writing for Everyone
Use STP to choose a B2B audience narrow enough for useful messaging.
A narrow audience is not a smaller ambition; it is a sharper starting point. Why STP works Segmentation, Targeting, and Positioning separates three decisions marketers often collapse. Segmentation asks which groups exist and why their needs differ. Targeting asks which group is worth serving now, using fit, urgency, access, and economics. Positioning asks what place you want to occupy in that target buyer's mind relative to alternatives. In B2B, STP is especially useful because "company size" is rarely enough. A 2,000-person manufacturer with a new compliance deadline behaves differently from a 2,000-person SaaS company trying to reduce cloud spend. Good…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in