An Initiative Is Not A Metric

A balanced scorecard should show the strategy system, not just the scoreboard. Name The Objective Start by naming the strategic condition that must change. “Improve customers” is too broad; “reduce enterprise time-to-value” can be measured, targeted, and managed. Choose Evidence Use a small set of measures that fit the objective. Keep financial outcomes visible, but add customer, process, and capability evidence so the team can see the drivers before the final result arrives. Set The Target Targets create behavioral pressure. Make the target dated and credible, and add a guardrail when speed, cost, or volume pressure could lead people to…

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