Apply balanced-scorecard discipline to build a strategy-map chain.
A scorecard row confuses project activity with strategic impact. Separate objective, measure, target, and initiative before the review. The common trap is to make the scorecard look complete by filling every perspective with available metrics and green projects. That creates a polished report but does not show whether strategy is moving or which initiative should change. 1. Objective Write the strategic condition to change. This prevents activity from masquerading as strategy. 2. Measure Choose outcome evidence and a leading driver. This gives accountability plus early warning. 3. Target Set the expected level and date. This creates productive tension. 4. Initiative…
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