Respond persuasively when someone treats more top-of-funnel volume as the default solution to every growth problem.
A stakeholder wants to increase paid spend immediately because the business wants faster growth this month. We just need more traffic at the top of the funnel. If growth is slow, volume is the answer. More traffic can help when acquisition is the actual constraint. Right now, our evidence says the bigger leak is after signup, where users are failing to reach first value and later retention softens. If we scale traffic before that path is healthier, we buy more low-yield users. Let’s fix or test the constrained stage first, then scale the channel once we can show that new…
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