Respond to a price-only churn explanation with a better diagnostic move.
“They all say price, so the real issue is probably pricing.” Price is often the final label, not the first cause. Before we move to discounts, let’s ask what proof of value, job progress, or risk reduction the customer still could not defend internally. This line keeps the team from collapsing the diagnosis too early. It respects the commercial reality of price while redirecting attention to the broken value story that often sits underneath it. A post-churn review defaults to price before the team has diagnosed the job that broke. battlecard
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