Battlecard: “The Dashboard Proves It”
Handle a common objection that mistakes dashboard association for causal proof.
battlecard “The dashboard proves the onboarding webinar drives retention.” “The relationship is worth taking seriously, but the dashboard shows association, not proof of mechanism. Before we call it causal, we should check who attends webinars, what else those accounts have in common, and whether a cleaner comparison tells the same story.” It acknowledges the pattern instead of dismissing it, then immediately introduces the missing causal checks: selection, confounding, and comparison design. That keeps the conversation moving while blocking false certainty. Use when a strong observational pattern is being translated too quickly into a causal budget or strategy move. Analytics review,…
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