BIAS-FOR-ACTION5 MIN READ
Two-Way Door or One-Way Door?
Classify a decision by reversibility and choose the matching decision process.
Ari is choosing the process, not just the CTA. The homepage experiment is limited, reversible, and measurable; the pricing launch was broad, hard to unwind, and reputational. Bias for action means matching the process to the door type.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in