Build a practical booking go/no-go score using reach, impact, confidence, and effort.
Leena has a $9,000 apparel offer with six months paid social, but a luxury editorial hold may open a stronger category. The agent needs a defensible go/no-go recommendation. RICE for bookings: Reach x Impact x Confidence / Effort The common trap is arguing from taste. 'This brand feels mid' may be true, but it does not tell Leena what value is gained, what option is blocked, or what counter would make the deal acceptable. Reach Score who the booking reaches: 2, because distribution is confirmed but the audience is broad apparel, not the luxury buyers Leena wants. Reach prevents the…
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