Sequence an acquisition brand migration through evidence, target architecture, and customer proof.
Acquisition pressure Renewal emails go out in 19 days. The parent wants visible integration; customers still recognize the acquired brand. The migration sequence decides whether the parent feels like added assurance or sudden erasure. Double Diamond for migration Discover equity -> define the migration problem -> develop architecture options -> deliver proof in stages Do not start with the target logo. First find the customer memory you are about to disturb, then choose how much change customers can absorb. Shortcut Close deal -> swap logo everywhere A migration customers can explain back to you. Architecture change is customer change. Sequence…
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