Commit to a Naming Decision Rule
Commit to one naming governance rule with a clear trigger and decision owner.
Naming decision rule Write one rule that prevents accidental brands Any proposed customer-facing name that appears in [trigger surfaces] must go through [decision owner or council] before [creative/design/executive review]. Names below that threshold should use [descriptor/campaign label] rules. A feature team wants a branded name for a capability that will appear in product navigation A partner bundle needs a marketplace name that may imply a deeper relationship than the contract supports A pricing team is creating a new plan tier name that could conflict with product or sub-brand names Name the trigger Choose concrete surfaces such as product navigation, pricing,…
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