Use extension-fit prompts to challenge weak parent-brand stretch arguments.
The parent brand has high awareness, so using it is free growth. Response Awareness lowers attention cost, but associations set expectations. Which expectation will customers import? Treating recognition as pure upside. It separates being known from being credible for this specific offer. Awareness trap High fit or low fit extension? Fit is about customer inference, not internal adjacency. Compare Customers love us, so they will follow us anywhere. They love you for something specific. Name the specific association that earns permission in the new category. Confusing brand affection with category permission. It turns emotional confidence into a testable association question.…
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