Sort Keep, Endorse, Retire

Sort each evidence card into the most likely architecture action. Keep or invest Endorse Migrate Retire High unaided awareness, high segment growth, and a distinct buyer community Strong specialist trust plus parent brand can reduce procurement risk Useful product, weak standalone recall, and high fit with parent promise Low customer pull, low growth, duplicated promise, and high support confusion Small revenue but fast-growing category and distributors ask for the name Local recognition matters during transition, but the parent adds quality assurance Legacy name appears only in old PDFs and creates search dead ends Plan tier has no independent demand and…

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