Untangle the SKU Hierarchy
Convert a messy SKU list into a customer-facing hierarchy with clear level jobs.
Customers cannot tell which of 63 public offer names are products, services, features, tiers, or retired labels. Discover customer grouping before defining architecture levels The common trap is cleaning the list alphabetically or visually while preserving the same hidden confusion about what each level means. Discover Collect customer language from calls, search terms, support tickets, contracts, and navigation behavior. This reveals how buyers group the portfolio and which names create confusion. Define Create level jobs: parent for trust, family for promise, product for use case, feature for function, service for help, tier for package. A hierarchy breaks when the same…
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