Coach a sales partner away from a short-term promotion that weakens brand positioning.
Marco M Sales director 1 Pressure 2 Risk 3 Alternative Revenue pressure 20 sec The ask Marco needs a discount-led campaign live by Friday. The proposed line makes the brand sound like the cheapest enterprise option, while the positioning work says buyers choose the brand for reliability. If you only say no, you become a blocker. If you say yes, the brand promise gets weaker. The formula 1 min Positioning in conversation Acknowledge -> name risk -> offer alternative -> measure
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