Rebrand Risk Pocket Deck
Recall the main risk checks before approving a rebrand.
Risk scan SWOT How does SWOT apply to a rebrand decision? Objection The new identity looks stronger, so why keep any old assets? A rebrand team wants a complete visual reset. Your line If an old asset carries recognition or trust, we should decide deliberately whether to transfer, evolve, or retire it. Treating old as worthless before measuring what customers still recognize. It protects brand equity without blocking change. Scope Which diagnosis points to a full rebrand? Scope should match the diagnosis. Threat What is the hidden cost of a full rebrand? The market may need to relearn who the…
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