Score Brand Work With RICE
Prioritize competing brand-management projects with RICE scoring adapted to brand impact.
A brand team must choose between a homepage positioning fix, a sales deck redesign, a sonic logo, and a guideline refresh with only two weeks of design capacity. RICE score = (Reach x Impact x Confidence) / Effort The common trap is letting executive volume or creative excitement substitute for prioritization. RICE does not remove judgment, but it makes assumptions visible. Reach Homepage fix reaches about 40,000 target visitors per month; sales deck reaches 120 active opportunities; sonic logo reaches no paid media until next quarter; guideline refresh reaches internal teams. Reach should match the time period and audience that…
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