Quick Reference: Archetype Cue Deck
Recall the practical cues that distinguish common brand archetypes in live work.
Sage cue Helps people understand complexity so they can judge and act with confidence. Common verbs: see, understand, know, clarify, reveal. Hero cue Helps people overcome pressure, inertia, or difficulty through action. Common verbs: act, rise, take control, push through, win. Caregiver cue Helps people feel protected, supported, or less alone in a risky moment. Common verbs: protect, support, care, steady, prevent harm. Sage vs Hero They can both sound strong. They do not solve the same emotional job. Use Sage when interpretation is the bottleneck. Use Hero when activation is the bottleneck. Objection handler This line sounds too calm.…
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