Sort the Signals: Archetype, Positioning, or Equity?

Sort each statement into the bucket it belongs in first. Archetype Positioning Equity Customers say the brand sounds cold when they need reassurance. Prospects still cannot tell whether we are analytics software or workflow software. Unaided awareness is strong, but repeat purchase is weakening. We need one emotional role the team can repeat consistently. Our point of difference is not obvious against the category leader. Perceived quality improved after we added more proof on the product page. Feel Claim Proof Meeting trap Solving every comment with copy changes.

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