Worked Walkthrough: Build a Positioning Statement That Sells
Draft a positioning statement using audience, frame, point of difference, and reason to believe.
Turn a fuzzy AI-workflow story into a sharp positioning statement for consultants. Audience -> frame of reference -> point of difference -> reason to believe The common shortcut is to lead with abstract intelligence language that sounds premium internally but forces buyers to decode the category before they can judge the benefit. Step 1 Name the first buyer as consulting teams running interview-heavy projects. This narrows relevance. It prevents the statement from trying to serve every knowledge worker on day one. Step 2 Choose the frame: a notes and follow-through workspace, not a general AI assistant. The frame restores parity.…
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