Turn Voice Attributes Into Writing Behavior
Convert abstract voice attributes into editing behaviors writers can apply.
A voice attribute is not a mood board word. It is a rule for choosing language under pressure. The problem with naked adjectives Words like friendly, premium, bold, and smart are easy to agree with because everyone privately defines them differently. That is why they fail in review. The writer hears friendly as warm and direct. The founder hears friendly as playful. Legal hears friendly as risky. The behavior card Use a three-part card. First, means: the positive writing behavior. Second, does not mean: the common overcorrection. Third, because: the user or business reason. The because line is what keeps…
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