Quick Reference: Tone Spectrum Cards
Recall and apply the four tone-of-voice dimensions to common brand-copy moments.
Four dials FSRE What four tone dimensions should you check? Compare Payment failure: which dial moves? The key move is lowering enthusiasm and raising usefulness. Humor push Can we make this error more fun? A teammate wants to add personality to an error state. Your line If the user is blocked, the first line should restore control. We can add personality after the next step is clear. Do not ban humor everywhere. Set the order: control first, personality second. It protects the user moment without flattening the whole brand. Reader state When should tone move toward serious and respectful? When…
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