Handle a budget objection by diagnosing value, scope, and constraint before discounting.
Marisol M Procurement Lead Budget pressure Renewal call 30% cut request Procurement asks for a large reduction before the business owner has restated value. If you discount before diagnosis, you may reduce price without improving renewal confidence. Framework 45 sec Value Proposition Canvas Jobs, pains, gains Find whether the spend maps to a protected customer job before negotiating the number. React to price Assumes budget is the whole story. A renewal shape tied to protected value. Diagnose value protection before conceding price. Acknowledge and diagnose
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