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BUDGETING5 MIN READ

Build the Three-Case Budget

Create base, upside, and downside budget cases with triggers for when to release, hold, or redesign spend.

A resilient budget says what must be true for the next dollar to be spent. Base Case The base case is the funding level justified by evidence you already have. It should be strong enough to execute the current plan, not padded for every possible upside. In zero-based language, it is the minimum viable package that protects the objective. Upside and Downside The upside case is not a wish list. It is conditional funding tied to a leading indicator: signed deals, active users, usage volume, conversion rate, or delivery backlog. The downside case is not panic. It is the pre-agreed…

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