Build a Commitment Ladder
Design a sequence of small commitments that ladder toward visible support.
Omar needs visible support from a cautious Support director for a new escalation workflow. Commitment ladder: align interest -> ask a small contribution -> make the next yes consistent The common shortcut is to ask for public endorsement first because the meeting is close. That treats buy-in as a signature instead of a sequence. Step 1 Pre-suade around her real criterion: fewer broken customer promises and less frontline chaos. The first frame makes the workflow about Support's interest, not Product's preference. Step 2 Ask for a diagnostic contribution: "Which two handoff failures must this workflow prevent?" This small yes lets…
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