Write a GA4 measurement brief that defines decision, behavior, event, parameter, and owner.
A product launch needs GA4 tracking, but the request is vague and late. Decision -> behavior -> event -> parameter -> owner The common shortcut is to ask engineering to "add analytics" without specifying the user action, parameter, QA method, or decision rule. Track onboarding adoption somehow. Decision: improve activation. Behavior: user completes guided setup. Event: tutorial_complete. Parameter: plan_type. Owner: Growth PM acts if completion is below 55% after 14 days. Decision Name the decision the data will change. This prevents the event list from growing around curiosity. Behavior Describe the user action that proves progress. Use behavior language before…
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