Build a Mutual Enablement Plan With SMART
Turn a vague partner enablement goal into a SMART mutual enablement plan.
A partner plan says the sales team will be enabled this quarter, but nobody has defined readiness. SMART: Specific, Measurable, Achievable, Relevant, Time-bound The common trap is to use enablement verbs like train, align, and support without naming the partner behavior or evidence. Specific Name the audience and behavior: 12 named partner reps can run the mid-market discovery motion. Specific beats broad because partner teams need to know who is expected to change what. Measurable Use proof: pass a scored role play and submit one target account plan. Completion is weaker than performance evidence when the goal is readiness. Achievable…
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