Worked Walkthrough: Build a Quality Rule for Customer Email
Build a concrete data quality rule with threshold, checkpoint, and steward accountability.
Renewal notices are bouncing because customer_email is missing, malformed, or inconsistent across accounts, but nobody has defined what “good enough” means for the field. A governed quality rule links business use, quality dimension, threshold, lineage checkpoint, and response owner. The trap is to write a broad rule like “emails must be accurate,” which sounds important but gives nobody a measurable control or escalation trigger. Step 1 State the business use: renewal notices depend on customer_email reaching the right contact on time. Quality rules are fit-for-purpose. Start with the use case so you know which failures matter. Step 2 Choose the…
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