Build a SIPOC map for a marketing-to-sales lead handoff.
Sales and Marketing disagree about lead quality, but the handoff has no shared process boundary or output definition. SIPOC maps suppliers, inputs, process, outputs, and customers before detailed optimization. The common trap is defining the output as "lead created". That is a system event, not a useful handoff. Suppliers List sources feeding the handoff: website demo form, webinar platform, paid media forms, enrichment provider, and existing CRM account data. Suppliers may be systems, teams, or vendors. Each can create quality variation. Inputs Define required fields and signals: email, company, country, consent, source, product interest, enrichment status, and duplicate match. Inputs…
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