Build a slide from raw data by writing the assertion, selecting evidence, and adding hierarchy.
You have channel activation data and need a slide for a spend-focus decision. The raw slide is a table titled Activation data. Build in this order: assertion, evidence, hierarchy, noise cut. The novice move is to paste the whole table and make it smaller. That preserves data but hides the decision and forces the audience to find the pattern. Step 1 Write the assertion: Partner-led users activate fastest and deserve the next spend test. The headline turns the slide from a data container into a claim the audience can test. Step 2 Choose evidence: a sorted bar chart by channel,…
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