Build Partner Value Before Asking
Use the Value Proposition Canvas to position an affiliate partnership around merchant jobs, pains, and gains.
Affiliate partners win better terms when the merchant can see the value fit. Jobs The merchant is trying to do work too. They may need new customers, different customers, cleaner attribution, safer claims, launch support, or reduced reliance on paid channels. Name that job before you talk about your audience. Pains Affiliate programs attract risk: low-quality traffic, coupon leakage, policy violations, vague attribution, brand mismatch, and partners who disappear after approval. If your pitch shows how you will reduce one of those pains, you become easier to approve. Gains Gains are the upside the merchant wants beyond traffic. Examples include…
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