Build a Stakeholder Map From a Messy Launch
Build a stakeholder engagement plan from a messy list using power-interest, RACI, and influence mapping.
A 14-person stakeholder list for a customer portal launch is getting one generic weekly email, but the launch risks are different for each person. Power-interest prioritizes attention; RACI clarifies role; influence mapping predicts how support or resistance travels. The common shortcut is to create one big stakeholder list and communicate equally. That feels fair, but it over-informs low-interest stakeholders, under-engages high-power people, and misses informal validators who determine adoption. Sort by power and interest Place the VP sponsor in Manage closely, the CFO in Keep satisfied, Support leads in Keep informed with rising interest, and unrelated observers in Monitor. This…
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