Build the Launch RACI
Create a RACI for a campaign launch handoff.
A campaign launch has final assets, legal claims, UTMs, media trafficking, and client signoff due in the same 48-hour window. RACI turns launch tasks into visible ownership: Responsible, Accountable, Consulted, Informed. Teams often mark a task 'done' because someone touched it, even though no accountable owner accepted the risk. List launch-critical decisions Write only tasks where ambiguity creates launch risk: claim clearance, master asset approval, UTM QA, trafficking, final client signoff. RACI is most useful at decision and risk points. Do not dilute it with every tiny production step. Name one Accountable owner For each task, choose the single person…
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