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VALUE-SELLING5 MIN READ

Build the ROI and Payback Case Step by Step

Construct an ROI and payback case from baseline data and explicit assumptions.

Finance will review the proposal, but the buyer needs a business case that shows return, timing, and what assumptions are still open. Business case sequence = baseline -> improvement -> cost -> ROI -> payback -> proof notes The trap is presenting one clean ROI percentage as if every input were equally proven. That makes the first challenge feel like a threat to the entire case. Baseline Count current cost and delay sources: analyst hours, error rework, or revenue timing. If the baseline is not visible, the benefit side has nowhere honest to stand. Improvement Estimate the change the new…

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