Bundle Design Cheat Sheet
Quickly test whether a proposed bundle is worth presenting.
Which package is stronger? Choose the package the customer can explain as one job. What is the first bundle test? Can you name the shared workflow in plain language? If not, the package is probably a menu with a discount, not a coherent offer. “We can probably just add those other modules too.” An internal teammate wants to pad the quote at the last minute. Your line Only if they strengthen the same job. If they create a second story, they belong in a different motion. Quarter-end pressure creates decorative bundling. It keeps package design anchored in the customer workflow…
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