BUSINESS-ACUMEN5 MIN READ
Talk CAC With Marketing
Use unit economics language to discuss CAC quality with a marketing partner.
Maya M Director of Marketing 1 Acknowledge 2 Quantify 3 Align The meeting 20 sec Scene Maya opens with: We cut cost per lead by 34%, but Sales keeps saying the leads are bad. The business risk is optimizing lead cost while CAC payback worsens. The formula 1 min Unit economics dialogue Acknowledge signal -> ask for cohort economics -> agree the funding rule
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in