When Someone Says Revenue Growth Is Enough
Respond to a revenue-only argument by reframing the decision around contribution and payback.
battlecard A stakeholder wants to approve spend, discounts, or custom work because the revenue headline is attractive. Revenue growth is what matters right now. We can fix margin later. I want the revenue too. Let's scale the revenue that creates contribution and pays back inside our cash window. Which segment or offer gives us the best gross profit after service cost, and what month does CAC or build cost recover? The response aligns with the growth goal instead of fighting it, then adds the missing economic tests: contribution and payback. It changes the decision rule without making the other person…
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