Redesign the Value Curve, Not Just the Feature Set
Apply eliminate, reduce, raise, and create choices to reshape buyer value and cost.
E Eliminate R Reduce/Raise C Create Crowded middle The coworking operator is stuck between premium offices and budget desks. Adding nicer amenities will raise cost without changing the comparison. Blue Ocean moves come from changing the value curve, not decorating the old one. Four actions Eliminate, reduce, raise, create Use all four actions together: remove factors buyers no longer need, reduce overbuilt factors, raise what matters, and create a new source of value. Add more More amenities keep you in the same competitive logic. A new offer and cost structure emerge together. Differentiation without cost discipline becomes bloat; cost cutting…
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