Create a specific customer-discovery commitment tied to a business-model hypothesis.
Test one business-model hypothesis with an external customer, buyer, partner, or channel actor in the next 48 hours. Business model hypothesis: a specific customer segment will accept a specific value proposition, pricing meter, channel, or delivery requirement. I will test the __ block by speaking with __. The hypothesis is: __. I will ask: __. If I hear __, I will __. In 2 days, review whether the conversation happened and what model block changed. A new wedge segment is being debated and nobody has spoken to that exact buyer profile yet. A pricing meter feels internally logical but has…
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