Commit to One Model-Changing Experiment
Create a near-term experiment commitment with a metric, threshold, and model decision.
Run one small experiment that tests a risky business-model assumption and has a pre-written decision rule. Choose an assumption from customer segment, value proposition, revenue stream, channel, partner dependency, cost structure, or retention. Experiment: __ Assumption tested: __ Metric: __ Pass threshold: __ Fail threshold: __ Model block I will change if it fails: __ In 3 days, compare the evidence to the threshold and record the model decision. A revenue-stream assumption depends on buyers accepting a new pricing meter. A channel assumption depends on a narrow outbound message producing qualified calls. A delivery assumption depends on a partner completing…
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