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BUSINESS-MODEL-DESIGN5 MIN READ

Answer the Moat Question With a Mechanism

Explain a business-model moat as a specific reinforcing mechanism.

Iris I Investor 1 Challenge 2 Mechanism 3 Metric Moat question Partner meeting Defensibility Iris asks why a larger platform will not copy the product once the category is obvious. A strong answer names what compounds through the business model. enterprise pilots likely platform copycat 4 loop metrics to track

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