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BUSINESS-MODEL-DESIGN5 MIN READ

Pivot or Persevere With a Real Decision Rule

Use experiment evidence to decide whether to pivot, persevere, or narrow the business model.

01 Metric 02 Pattern 03 Move Mixed evidence The pilot produced weak overall activation but one segment behaved differently. The team needs a model decision, not a debate about optimism. Validated learning only works when evidence changes a defined business-model choice. Pivot discipline Hypothesis -> metric -> threshold -> model block A useful experiment tells you which assumption moved and what decision follows. Still believe Vision without thresholds turns tests into theater. The team updates the model at the right level of precision. Interpret evidence by the business-model block it informs. Pick the metric Behavior over sentiment

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