BUSINESS-MODEL-DESIGN4 MIN READ
Match the Experiment to the Assumption
Choose evidence methods that match the assumption type being tested.
Sort each experiment by the primary assumption it tests. Desirability Viability Feasibility Channel Five paid concierge pilots with manual fulfillment Contribution-margin model using support, SMS, and data-processing costs Technical spike to confirm payroll-provider API access LinkedIn ad test to a narrow CFO wedge segment Preorder page that asks buyers to choose a paid package Partner interview on implementation capacity and certification requirements CAC payback analysis by acquisition source Outbound sequence test comparing CFO trigger messages
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