Buy-In Battlecards
Recall practical buy-in moves for common stakeholder objections and signals.
When they say: send me the deck Send me the deck and I will take a look. A stakeholder exits without stating support or concern. Your line Absolutely. What is the one risk you want me to address first so the deck is useful? Sending the deck with no diagnostic question lets hidden resistance stay hidden. It maps the stakeholder's concern and creates a small commitment to name the decision criterion. Frame versus spin Which is ethical pre-suasion? Pre-suasion is ethical when it makes the decision criterion clearer, not when it hides disconfirming information. What is the best first ask…
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