CUSTOMER-ADVOCACY5 MIN READ
A CAB Is for Strategic Truth, Not Roadmap Theater
Design a customer advisory board around strategic insight and visible follow-through.
A CAB is not a prestige event. It is a truth-telling mechanism. What the framework is for A CAB exists to surface strategic insight and tradeoff guidance you would not get from ordinary feedback channels. Why teams get it wrong When the agenda becomes roadmap theater or a broad topic pile, members stop being candid and start being polite. What good looks like Invite the right level of customer, bring live tensions instead of topic piles, and close the loop visibly afterward.
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