MARKETING-ANALYTICS5 MIN READ
CAC Spike After a Site Change: Which P Do You Test?
Select the most defensible hypothesis when conversion efficiency worsens after a site or offer change.
A pricing-page redesign launches on Monday. By Wednesday, paid search traffic quality is steady, but signup conversion falls and CAC rises. What should the analyst test first?
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in